Sunday, January 23, 2011
Redundant Sets - 1983 Kellogg's
Since 1970, Kellogg's breakfast cereals had given out 3-D baseball cards in packages of cereal. 1983 was the last year Kellogg's would produce these 3-D cards.
This set is not helpful in 1983 for filling out the ultimate set checklist, although in other years they would've been helpful (pre-1981). For example the 1971 Kellogg's set had the only card of one of the odder stories in baseball history in Tony Horton. Horton had retired after the 1970 season. In 1983, all of the players in this checklist appear in the regular 1983 Topps set.
To demonstrate how different the marketing for MLB was in the mid-1980s, the Cardinals, Brewers, and Royals all had the most cards in this set with 5 cards each. Every team had at least one player represented, including the two Canadian teams. This set is full of hall-of-famers, with 18 of the 60 cards featuring players that are now in the hall-of-fame.
Kellogg's would return in 1991 and 1992 with these 3-D cards, but they were more like Sportflics 3-D technology and only represented the all-time greats.